Scale Up OS is a CEO coaching practice built around a proprietary operating system that helps founders build a business that runs without them, and is worth more whether they sell, stay, scale or step back. It combines Jonathan Herps' experience in the CEO chair with proven frameworks and AI tools across three pillars: Clarity, Team and Scale.

Founders and CEOs who have built a valuable business but are still the bottleneck for the day-to-day, with no complete leadership team yet. It suits established, team-based businesses rather than solo operators or early-stage startups.

How do I get started?

Book a 30-minute Business Growth Call. Jonathan will help you find your biggest bottleneck and, if it is a fit, recommend whether to start with a Strategic Plan session, Foundations or Advisory.

The $10M+ Businesses That Can Run Without You

Jonathan spent 26 years as a CEO, 11 years coaching and mentoring 300+ CEOs and their teams, built and packaged that experience into 65+ playbooks, 120+ tools and 90+ AI accelerators, and interviewed 133+ CEOs to pressure-test it.

This isn’t just coaching. It’s a proven operating system

Book a 30-minute Business Growth Call

Growth Increases Complexity.
Founder Dependence Increases Risk.

Designed for Founders & CEOs Building for the Long Term.

Remove fragility from your business, scale with clarity.

The Profile

Founders & CEOs

Of Private Companies.

Business Owners

Building companies that can operate, scale, and be transferred without fragility, giving them real options.

Leaders

Accountable for creating real enterprise value, not just short-term results.

Are you the Engine Or the Architect?

Everything still depends on me.

Sales? Me. Delivery? Me. Strategy? Me. I can’t take a real holiday without the wheels falling off.

I’m the bottleneck — and I don’t know how to fix it.

I want to delegate, but no one seems ready. I want systems, but there’s no time to build them.

I don’t know how to scale without losing control.

Every time we grow, I lose margin, team morale dips, or quality drops. Growth feels risky, not rewarding.

I don’t have a clear path to $10M — or an exit.

I know I don’t want to be doing this forever. But right now, the business couldn’t run (or sell) without me.

If any of that sounds familiar,

was built for exactly this.

Not a Coaching Program. A Proven Operating System.

26 Years

In the CEO Chair

Built and led businesses across Australia, Asia, and the Middle East. This system was forged in practice, not theory.

11 Years

Coaching & Mentoring CEOs

A dedicated coaching practice working with founders navigating the exact same challenges. Pattern recognition at depth.

300+ CEOs

Coached and Interviewed

300+ CEOs and their teams coached directly. 133+ in-depth CEO interviews. The system is pressure-tested at scale.

65+ Playbooks. 120+ Tools

Proprietary IP, Not Generic Advice

Eleven years of IP packaged into a system that works with or without you in the room. 90+ AI accelerators keep progress moving between sessions.

Scale Up OS is a proprietary system by Jonathan Herps

The Scale Up OS Framework

Three pillars. One system. Built to create a business that can run, scale, and sell without you.

The Scale Up OS model: three pillars, Clarity : Plan, Team : Build and Scale : Profit, around a $10M+ business that can run without you

Explore The Operating System

What Founders Say

Moving from founder-bottleneck to scalable asset.

Helder Klemp

CEO & Co-Founder, DNX Solutions

“Your ability to hold space for challenge, focus, and clarity continues to play a key role in helping us execute the strategy we have built. DNX was recently Certified as a Great Place to Work.”

Dan Hilson

Founder & CEO, Evenergi

“You helped me set a 3-year plan for the business, build a high performing executive team, and move from doer to coach. The impact on me as a leader has been significant.”

Mike Morgan

Senior Vice President & Managing Director APAC, Insight

“We set ourselves an ambitious goal. Becoming certified as a great place to work in all 5 countries across APAC - Australia, NZ, China, HK and Singapore - was achieved in less than half the time we expected.”

From Owner Reliance to Owner Freedom

A systematic approach to building a $10M+ business that can run without you.

Pillar 1

Clarity:Plan

Clear Strategy and Accountable Leadership That Unlocks Owner Freedom.

We replace founder reliance with a clear strategy that runs without daily involvement. A shared three-year vision sets direction and priorities, owned by the leadership team. Execution is enforced through scorecards and accountability, ensuring decisions are driven by data, not the founder.

Pillar 2

Team:Build

A Thriving Leadership Team That Thinks and Acts Like Owners.

We design an organisation built to scale, with a structure that supports future growth rather than constraining it. A-player leaders are placed in every critical seat, ensuring decisions are made at the right level. An ownership culture is enforced so problems are solved by the team, not escalated to the CEO.

Pillar 3

Scale:Profit

Scalable Systems, Growth Engines, and Profit Tools That Power Owner Freedom.

We build repeatable operating systems that scale reliably, replacing manual execution with discipline and consistency. Marketing and sales are engineered to produce predictable revenue, not volatility. Financial rigor is applied to generate real leverage doubling cash, tripling profitability, and increasing valuation to create options.

About Jonathan Herps

5x CEO. Built and exited three businesses.

Jonathan has 26 years in the CEO chair across Australia, Asia and the Middle East, and 11 years coaching CEOs. He built Scale Up OS because he lived the problem, then packaged the solution.

His practice is deliberately capped at 30 clients to ensure every founder gets his direct focus.
‍

Book a 30-minute Business Growth Call

High-Level Judgment. AI-Powered Speed

We Don’t Just Give you a Playbook; We Give you an Engine.

Scale Up OS embeds proprietary AI tools into the Plan, Build, and Profit pillars to accelerate your progress.

Accelerated
Planning

Use AI to stress-test your 3-year vision and winning moves instantly.

Automated Accountability

AI-driven scorecards that track leadership performance without manual overhead.

Growth Insights

Rapidly identify profit leaks and scaling bottlenecks using the Scale Up OS AI engine.

A Living Laboratory of Scale

Proprietary insights from the front lines of business

Access our searchable database of 133+ CEO interviews. This library informs the evolution of Scale Up OS, providing you with the collective wisdom of founders who have navigated the $2M to $20M+ journey.

Explore the Library

The Result: Enterprise Value and Real Options.

The Scale Option

Your operations engine scales reliably without increasing your personal workload. The business grows. You don’t have to.

The Exit Option

Your business is positioned for a 10X valuation because it is a transferable asset, not a founder-dependent operation.

The Lifestyle Option

Achieve owner freedom while the business targets 2X cash and 3X profitability. Step back without the business stepping down.

Frequently Asked Questions

Uncover your #1 Bottleneck
in 30 minutes

Don't let your business rely on your presence. Map out a growth plan, identify the one thing holding you back, and leave with a clear plan for what to do next.

Book a 30-minute Business Growth Call Review our Engagement Overview

Ready To Talk?

Map out a growth plan, identify your #1
bottleneck, and leavewith a clear next step.

Book a 30-minute Business Growth Call

Not Sure Where
You Stand?

Score your business across 10 dimensions.
Find out your indicative valuation multiple. Takes 10 minutes.

Download the Exit Readiness Scorecard

Free

The $10M+ Businesses That Can Run Without You

Growth Increases Complexity.Founder Dependence Increases Risk.

Designed for Founders & CEOs Building for the Long Term.

The Profile

Founders & CEOs

Business Owners

Leaders

Are you the Engine Or the Architect?

Everything still depends on me.

I’m the bottleneck — and I don’t know how to fix it.

I don’t know how to scale without losing control.

I don’t have a clear path to $10M — or an exit.

If any of that sounds familiar,

was built for exactly this.

Not a Coaching Program. A Proven Operating System.

26 Years

In the CEO Chair

11 Years

Coaching & Mentoring CEOs

300+ CEOs

Coached and Interviewed

65+ Playbooks. 120+ Tools

Proprietary IP, Not Generic Advice

Scale Up OS is a proprietary system by Jonathan Herps

The Scale Up OS Framework

What Founders Say

From Owner Reliance to Owner Freedom

Clarity:Plan

Clear Strategy and Accountable Leadership That Unlocks Owner Freedom.

Team:Build

A Thriving Leadership Team That Thinks and Acts Like Owners.

Scale:Profit

Scalable Systems, Growth Engines, and Profit Tools That Power Owner Freedom.

About Jonathan Herps

Subscribe To The Thinking Library

High-Level Judgment. AI-Powered Speed

We Don’t Just Give you a Playbook; We Give you an Engine.

AcceleratedPlanning

Automated Accountability

Growth Insights

A Living Laboratory of Scale

Proprietary insights from the front lines of business

The Result: Enterprise Value and Real Options.

The Scale Option

The Exit Option

The Lifestyle Option

Frequently Asked Questions

What is Scale Up OS?

Who is it for?

How do I get started?

Subscribe to The Thinking Library

Uncover your #1 Bottleneckin 30 minutes

Ready To Talk?

Not Sure Where You Stand?

The $10M+ BusinessScale Readiness Framework

Growth Increases Complexity.
Founder Dependence Increases Risk.

Accelerated
Planning

Uncover your #1 Bottleneck
in 30 minutes

Not Sure Where
You Stand?

The $10M+ Business
Scale Readiness Framework