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How to Get Your Business Past the $2m Break Point

Guest: 

Key Big Ideas

  • Working harder moves the breaking point onto you instead of removing it.
  • The four structural symptoms: lagging numbers, a calendar that runs your day, knowledge in heads instead of playbooks, and profit as whatever is left over.
  • The first move is visibility: one page, a handful of numbers, looked at every Monday.

Summary

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Most CEOs at $2m think they have a growth problem. They have a structure problem, and the two need opposite fixes.

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The engine that gets you to $2m is hustle, personal relationships, and you touching everything. It is the same engine that caps you, because every decision, every escalation and every fire routes through one person. The tell is that the same year just repeats, with bigger revenue, thinner margins and a worse life.

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Across the businesses I coach, the cracks show at about 9 staff and again at 15. What worked at the smaller size quietly stops working.

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In this video I go through what actually breaks at $2m, the four things CEOs tell themselves that keep them stuck, the four structural symptoms underneath it, and the first move.

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"The businesses that scale past $10m don't have fewer constraints. They can just see theirs."

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The first move

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Visibility, before anything else. You cannot fix what you cannot see. One page, a handful of numbers, looked at every Monday, and it costs about 30 minutes a week.

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Ready to find yours?

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Book a call and we will find the one constraint holding your business back, or watch it on YouTube.

Transcription

Uncover your #1 Bottleneck
in 30 minutes

Don't let your business rely on your presence. Map out a growth plan, identify the one thing holding you back, and leave with a clear plan for what to do next.

Ready To Talk?

Map out a growth plan, identify your #1
bottleneck, and leavewith a clear next step.

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